A person's hand holding a can of Sarbido coconut flavored tequila seltzer.

A lifestyle-driven tequila brand that captures warm light, effortless leisure, and indulgent simplicity — from bottle to pop-up hotel.

SORBIDO

Simple, Classic, Warm


– Brand Strategy & Identity

– Typography System + Color Palette

– Packaging Design

– Art Direction

SCOPE:

Image of a label for a beverage called sorbido, featuring phrases such as 'Drink for a good time' and 'For a good time.' The label indicates the drink is organic, contains 100% agave azul, has an alcohol volume of 40%, and comes in a 750ml bottle. The design includes a pink background, red text, and a circular element with the phrase 'For a good time' repeated around a star-like symbol.
Multiple cans of tequila seltzer in various pastel colors on a green background, arranged in a pattern.
Collage featuring a bartender pouring tequila shot, a close-up of a cocktail on a table, a menu with "sarbido" and information about tequila, and a circular sticker with the text "For a good time" repeated twice.

Sorbido was designed as more than tequila — it’s a lifestyle brand. From the start, our goal was to translate the sensory experience of sipping into a visual one: warm light, effortless leisure, and a touch of indulgence.

PROJECT OVERVIEW

Four vertically oriented rectangular color samples, from left to right: pink, light blue, red, and pale yellow.

BRAND IDENTITY

This is a premium tequila brand that felt timeless yet modern, with storytelling and visuals that extended beyond the bottle. The challenge was balancing luxury and approachability — a brand that could live in both a curated home bar and a beach-side resort.

Person holding a red card with the text 'Sorbido' and a room number, with a green and gray hotel key card partially inserted.
Person wearing white slides with red text on top and socks with red stripes and phrases, sitting on a light blue surface.
Label for Sorbido alcohol beverage with text indicating it is organic tequila made from 100% agave azul, 40% alcohol by volume, bottled in Jalisco, Mexico. The label features red starburst symbols and a red circular badge that says 'For a good time.' The background shows a close-up image of agave plant.
A colorful outdoor poster advertising Sorbido coconut tequila seltzer, with the phrase 'Drink for a good time' and an image of a hand holding a can of Sorbido coconut tequila seltzer against a cityscape background.

CASA SORBIDO (THE POP UP)

Bringing the world of Sorbido into a physical space was a natural extension of the brand. Casa Sorbido, a concept pop-up hotel in Jalisco, embodies the same warmth and restraint as the bottle — minimal, modern, and wholly in good spirits.

PROJECT CREDITS:


Creative Direction: Julie Garcia

Branding: Julie Garcia

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