Pink background with the word 'hi!' written in orange letters.

JULIE GARCIA

Hi! I’m Julie - designer and owner of Good Spark. I’m a color enthusiast who is inspired by the beauty in everyday things. I believe that good design makes people feel something. It’s the feeling people get when they see your product or hear your mission statement. It’s a beautiful culmination of your very specific ‘why.’

I believe in a people first approach to design - let’s tell your story together.

Text overlay saying: "You bring the good, I bring the spark."

my values

  • I don’t have a business persona, I’m just ME through and through. I build connections beyond transactions and take on clients that I truly feel inspired by. 

  • My work aims to spark joy in a world that desperately needs it - this will always be reflected in my brand. 

  • I’m incredibly passionate about maintaining a very high standard, and am refining my work so you’re absolutely guaranteed a quality product. 

  • My approach is human centered - I make sure you’ll never feel like a number or just a client. We’re friends now! I’m rooting for you. 

OK, I'M IN! LET'S DO IT.
A woman sitting in a brown chair holding a mug, smiling, with a large dog lying on the floor beside her, in a well-decorated indoor space with plants and wooden furniture.

Let’s be friends?

OK, show me the work!
HOW TO FIND YOUR PERSONAL STYLE - 6 tips from me. Whether it’s your design style, brand style, or whatever else - here are a few tips that have helped me along the way! I love that clients come to me for branding and packaging design because t
FROM MY SCREEN TO YOUR SHELF - the transformation is always the best part! Getting to see my designs shine in real life is so fun 🫶🏻 Enjoy these four very different branding and packaging projects brought to life! From merch to cute boxes to stan
KEEP STEALING MY COLOR PALETTES - the newest edition of your favorite post is here! Color palettes for branding projects, for design, for general inspiration right here for ya! As usual, please tag me in any projects you use these color palettes for
BAEK - 🥖🥐PART 1. I was inspired by classic loteria style graphics for this one. I wanted a really simple illustration style and a playing card style vibe. Everything is a little messy and imperfect, and I got to play with using a variety of logo ty
OK LETS GO - moodboard to final brand! I know we all love seeing a moodboard put together but I wanted to show what we actually get from it - the brand itself 😅 Moodboards give us color, type, layout, pattern direction as well as overall tone of th
BIG SIS ADVICE - from a brand designer. Aka, a few things I wish I knew when I got started. Always trying to keep it real with yall! Let me know if you want to see a part two, I’ve got lots to share 😅 #branddesign #branddesigner #branding
GOOD SPARK IS A TWO TIME DIELINE WINNER - a statement I literally never thought I’d say?! 🥹 Like most designers, my work typically happens quietly. Just me and my computer, obsessing over every last detail. So having that work recognized pub
THE GOOD TRAVEL ZINE - VOL 1! I decided to do something a little different to showcase all the inspiration from travel. For the first volume I focused on my most recent trip to Mexity City which is a hot spot for literally everything beautiful and co
CLIENT SPOTLIGHT - LÄGENHETEN. Scandi furniture store (and so much more!) nestled in Brooklyn. I loved working on this one! Caitlin had a vision for her rebrand and I instantly connected with it. We went with clean lines and a modern aesthetic f
LET’S GO FROM FONT TO LOGO! Picking the typography for a project is such a huge part (duh) and one of my faves. Sometimes you have a specific style in mind but it doesn’t end up working with the project - it’s a delicate balance!
A circular badge with a light green center and a purple border, displaying the text "The good stuff is here" in a circular arrangement.