Label for Oolio Greek Olive Oil with a background of olive tree branches and blue sky.

A vibrant, modern olive oil concept that reimagines tradition through bold color, playful form, and a sun-drenched Mediterranean spirit.

OOLIO

Modern, Bold, Memorable


– Brand Identity

– Packaging Design (Bottle + Refill System)

– Visual Direction

– Concept Development

SCOPE:

Logo with the words 'Sun Drench
Pattern of canned Greek olive oil containers with red and green labels, featuring the words "Lemon Zest Greek Olive Oil", and phrases "cold pressed" and "sun drenched."

Oolio reimagines olive oil for a new generation — cold-pressed, sun-drenched, and joyfully unexpected. This conceptual brand explores how vibrant design can live in a traditionally muted category.

PROJECT OVERVIEW

Two photos on a purple background with red and purple text. The first photo shows two people preparing food in a kitchen, surrounded by various ingredients. The second photo shows hands toasting bread and frying an egg on a griddle. The text reads "Sun drenched & cold pressed" and "olio."
Four color swatches arranged horizontally from left to right: light green, orange, light purple, dark red.
Pattern with sun graphic and the phrase 'Sun Drenched & Cold Pressed' in red on a light green background.

Oolio’s design system proves that olive oil can be both premium and playful. It stands as a concept for how thoughtful design can bring joy, freshness, and individuality to everyday essentials.

BRAND IDENTITY

A rectangular can of chili-infused Greek olive oil with red and black text on a light purple background.
Outdoor advertisement poster for Odia juice, featuring images of hand pouring juice from a carton, olives on a tree, and olives on a branch, with text emphasizing sun-drenched and cold pressed qualities.

The hero is a custom bottle silhouette paired with refillable aluminum cans, emphasizing sustainability without sacrificing beauty. The bright citrus-meets-earthy palette and contemporary serif logotype reflect the brand’s modern Mediterranean ethos: cold-pressed and sun-drenched.

PACKAGING DESIGN

Person holding cans of olive oil with a black shirt.

PROJECT CREDITS:


Creative Direction: Julie Garcia

Branding: Julie Garcia

Packaging: Julie Garcia

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