A shopping bag with a colorful abstract cupcake design and the word 'nella' printed in pink lowercase letters.

A modular and refined rebrand for a growing lighting and home goods store.

NELLA HOME

Friendly, Authentic, Modern


– Brand Strategy & Identity

– Typography System + Color Palette

– Packaging Design

– Shopify Website Design & Build

– Social Template Set

SCOPE:

VIEW WEBSITE HERE
The logo of 'Nellie' with the tagline 'Modular home goods that grow with you' in maroon text on a black background.

Nella Home is a growing home-goods brand redefining everyday lighting and decor. Their business was evolving quickly, and they needed a brand identity and website that reflected that growth—joyful, confident, and built to scale.

PROJECT OVERVIEW

Two stacked boxes with pastel plaid patterns and the word 'nella' printed in pink on each side, set against a blue surface and a green background with a shadow.
Collage of colorful modern home decor items including stacked glowing bowls, two blue lounge chairs with a green bag, white ribbed vases, geometric wooden toys, and a yellow card with black and pink text.
Nine rectangular blocks with different pastel colors arranged in two rows. The top row has five colors: pink, orange, cream, green, and light blue. The bottom row has four colors: cream, maroon, mustard yellow, and sky blue.
Homepage of Nella, a website showcasing modular home decor items and lamps, including a yellow toaster-inspired object, colorful lamps, and home accessories with a focus on sustainability and design.
Hand holding a tablet displaying a website about modular home furniture with photos of interior rooms and text sections.
A person holding a smartphone with a colorful, patterned screen that says 'SUSTAINABLY MADE JOYFULLY DESIGNED' in a circle, while sitting outdoors on a green patterned chair.
Woman holding colorful modern lamp and decor objects with abstract background and name 'Nella'

The new system uses modular play within the logo itself as well as with the illustrations and patterns, maintaining recognition across touchpoints.

BRAND IDENTITY

Built on Shopify, the site mirrors the brand’s clean aesthetic with editorial layouts and gentle motion. Modular templates make it easy for the team to update collections and maintain visual consistency as they expand.

WEB DESIGN

PROJECT CREDITS:


Creative Direction: Julie Garcia

Branding & Packaging: Julie Garcia

Illustrations: Justine Wollman

Website: Margot Moyaert

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