A glass of dark red beverage with lemon slices on top sitting on a round coaster with green and pink text reading 'Kramer's is the place to be'. Two additional coasters with the same design are on the concrete surface.

A neighborhood bar centered on agave spirits, with a warm, inviting energy and a subtle nod to Mexico in its design — the kind of spot that feels just right for date night or a casual evening with friends.

KRAMERS

Inviting, Classic, Warm, Upscale


– Brand Strategy & Visual Identity  

– Illustration System & Pattern Design  

– Menu & Signage Design  

– Interior Brand Application Consulting  

– Squarespace Website Design

SCOPE:

A logo that says "Kramer's Cocktails" with three illustrations of drinks: one soda with a straw, one with ice cubes, and a martini glass with olives.

The logotype anchors the brand with confident letterforms and subtle quirks that hint at personality. Supporting icons and textures create a distinctive environment without feeling theme-like. Every element works as part of a cohesive experience.

PROJECT OVERVIEW

Pattern with cocktail and drink illustrations, and phrases like 'Kramer's' and 'The place to be, anything you want to be' on a green background.
Promotional sign for a bar or restaurant offering a buy 8, get 1 free deal on drinks with illustrations of martini glasses.
A split screen with the left side showing a light pink rectangle and the right side showing a green rectangle.

Kramer’s Cocktails launched with a cohesive visual and spatial identity that set it apart in the local hospitality scene. The brand translates effortlessly from the menu in hand to the feed online — capturing the bar’s mix of community and craft.

BRAND IDENTITY

Three cocktails with lemon and orange garnishes on a wooden table, with a menu in the background at a restaurant or bar.
A cocktail with lime wedge and jalapeño slices on a salted rim, in a clear glass, on a wooden surface with a dark background and branding for Kramer’s Cocktails.

The identity was designed alongside the physical space. We advised on interior color pairings, wall patterns, and lightbox signage to extend the brand seamlessly throughout the bar. Watch the video below for more behind the scenes on the project from concept to completion.

FROM CONCEPT TO COMPLETION

Hand holding a glass of a clear drink garnished with a slice of grapefruit, with a decorative border that includes words 'new hours' and 'happy hour specials'.

PROJECT CREDITS:


Creative Direction: Julie Garcia

Branding: Julie Garcia

Website: Julie Garcia

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