Blue background with the text 'I'M SO MATURE' in large light green font. Below, it says 'maturing is hard - we make it relatable' in smaller light blue font. At the bottom, it reads 'MEDIA COMPANY' in large light green font, and there is a signature 'by Minaa B.' in cursive.

A playful identity and digital ecosystem for a media brand bridging pop culture, music, and personal growth.

I’M SO MATURE

Modern, Approachable, Bright


– Brand Strategy & Identity  

– Digital Style Guide  

– Squarespace Website Design  

– Substack Logo Suite & Assets  

– Social Template System

SCOPE:

VIEW WEBSITE HERE
Bold text reading 'I'M SO NATIVE' in a curved, three-dimensional style.

I’m So Mature is a culture-driven media brand bridging pop culture, music, and personal growth. They needed a visual world that could flex across channels — from Substack to social — while speaking fluently to a Gen Z and millennial audience.

PROJECT OVERVIEW

Woman with black boots, glasses, and a yellow sweater sitting in a green chair with her legs up, holding a smartphone and looking at a tablet displaying a website titled 'I'm So Mature' about maturing, in front of a wooden shelf.
A collage with various images, including a woman using a laptop, a cake with cherries, a green sofa, colorful graphic elements, and text phrases like 'SQUAD' and 'When everyone loves, everyone heals.'
A colorful mosaic of rectangular color swatches arranged in two rows, featuring blue, light blue, maroon, light green, purple, yellow, beige, and red colors.
Colorful assortment of signs with the phrase 'I'M SO MATURE' in bold letters.
A person holding a smartphone displaying the Instagram profile of 'I'M SO MATURE' against a sky background.

The founder wanted the brand to feel playful and current without losing credibility. The existing identity was minimal but lacked the tone, energy, and edge of the community it served.

BRAND IDENTITY

WEB DESIGN

Designed on Squarespace, the site and Substack ecosystem carry the brand’s tone through every headline and color shift. Custom icons, animated details, and photography direction bring the voice to life online without sacrificing clarity.

A vibrant website homepage for "I'm So Mature" with colorful sections. The top left has bold text saying "I'M SO MATURE" and "MATURING IS HARD — WE MAKE IT RELATABLE" with a subscribe button. To the right, a photo of a group of diverse young adults, one with tattoos, smiling and having fun. Below, a welcome paragraph explaining the site's focus on movies, music, and cultural moments for grown-up reflection. The bottom section shows a close-up of a person holding a glass of whiskey, with a "SUBSCRIBE NOW" call-to-action and a subscribe button.
A light purple circular sticker with the text "I'M SO MATURE" written in dark purple along the top and right edge.
A person surrounded by multiple mirrors reflects their face in each mirror, creating a fragmented, artistic portrait.

PROJECT CREDITS:


Creative Direction: Julie Garcia

Branding: Julie Garcia

Web Design: Julie Garcia


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